Rows Freemium

What is Rows?

Rows is a spreadsheet application built around an "AI Data Analyst" that sits inside familiar spreadsheet cells and formulas. Instead of manually writing VLOOKUPs or pivot tables, you can ask Rows' AI to summarize a table, generate a formula from a plain-language description, or build a chart, while the underlying data stays in a normal grid you can still edit by hand. Rows also connects natively to more than 50 external data sources — including Google Analytics, Stripe, HubSpot, and various databases and bank accounts — so live business data can be pulled directly into a sheet without manual exports and CSV imports.

The product markets itself specifically around removing the need for code, SQL, or complex formulas: you describe what you want in plain language and the AI analyst handles the mechanics inside the sheet.

Who it is for

Rows fits people who live in spreadsheets for reporting and light analysis — marketers pulling campaign metrics, founders building investor dashboards, operations teams tracking KPIs — but who don't want to hand-write every formula or manually refresh data from other tools. It's a good match for small teams that want spreadsheet familiarity with AI assistance and live data connections baked in. It is not a full replacement for Excel's deep formula and macro ecosystem, so power users doing complex financial modeling with legacy workbooks may find the function library thinner than what they're used to.

Key features

• AI Data Analyst — describe what you want in plain language and get a summary, formula, or chart generated inside the sheet
• 50+ native integrations — pull live data from sources like Google Analytics, Stripe, HubSpot, PDFs, and bank accounts directly into cells
• Familiar spreadsheet grid — standard rows/columns/formulas, so anyone who knows spreadsheets can start immediately
• PDF and document extraction — pull structured tables out of PDFs into the sheet with AI assistance
• Collaboration — shared, cloud-based sheets built for team use rather than single-file editing
• Free plan — a genuinely usable free tier, not just a time-limited trial

Pricing

Rows offers a free plan ($0) with core spreadsheet and limited AI features, a Plus plan starting at $8/month (billed annually) for more AI usage and integrations, and higher tiers reaching $59-79/month for teams needing more data connections and analyst credits, plus a custom Enterprise plan. Note that Rows was acquired by Superhuman; pricing and plan names may continue to shift as the products integrate, so check rows.com/pricing for the current breakdown before committing.

Strengths

• Combines a familiar spreadsheet interface with genuinely useful AI assistance for formulas and summaries
• Wide native integration library removes a lot of manual data-pulling busywork
• A real free plan, not just a trial, for individuals and small teams

Weaknesses

• Not a full replacement for Excel's advanced formula and macro depth
• Smaller function library than legacy spreadsheet tools for very complex modeling
• Recent acquisition by Superhuman introduces some uncertainty around future pricing and roadmap

Getting started

Sign up for the free plan at rows.com, connect one of the 50+ supported data integrations (Stripe, Google Analytics, HubSpot, and others), and try asking the AI Data Analyst to summarize the imported data or generate a formula instead of writing one manually.

Verdict

Rows is a strong choice for teams who want spreadsheet-native AI assistance plus live data connections without leaving the familiar rows-and-columns interface. It won't satisfy spreadsheet power users chasing Excel's deepest features, but for reporting and lightweight analysis it removes real friction. Compare it with other tools in AI Data Analysis & Spreadsheets, including Julius AI for more open-ended data analysis conversations.